How did I get into Myers-Briggs?

I thought personality-type was as useful as astrology.

Like many people, I’d heard about Myers-Briggs and other psychological typing over the years, but didn’t give any of it much stock. In my advertising career, we had a consultant perform the DISC Personality Test, which was interesting, but within a couple months, the staff had forgotten everything and we returned to our dysfunctional ways.

Then, in 2016, through a year-long leadership-training program by GiANT Worldwide, I was introduced more thoroughly to the Myers-Briggs Type Indicator (MBTI). I was fascinated with the dynamics and depth that the Myers-Briggs system offered—and how startlingly accurate it was for me, my family, and my friends. With new insights about myself and those around me, I started to enjoy better communication and appreciation with people who were different from me. It’s one thing to know that everyone is different, it’s another to understand some of the how and why.  I committed myself to researching as much as I could, ultimately resulting in my becoming certified by the Myers-Briggs Institute as a practitioner.

Where did I come from?

As someone who prefers ENTP, I have had a predictably eclectic history.  Seattle native, I spent most of my early career in advertising; working through the ranks at various advertising agencies, eventually ending up as a creative director at a mid-sized firm in Indianapolis.

ENTPs like to solve big problems, but once they do, they get quickly bored with routine. So, it’s no surprise that I ultimately ended up becoming an entrepreneur. In 2004, I left advertising ad launched a photography company. In just a few years, my brand rose to one of the top in the country. But, once the big problems had been solved, I desired something more, so, In 2007, I co-founded KISS Books, a book-bindery for pro photographers.

In early 2017, I sold my ownership in KISS. At the time, it employed 30 people, produced thousands of books each month, and was serving over 7000 photographers with its web-based album-design software. While growing KISS, there were always new, big, hairy problems to solve, so it kept my ENTP-nature satisfied for 10 years, but it was time to move on.

In early 2018, after securing my certification from the Myers-Briggs Institute, I began working as an MBTI consultant for businesses, teams, couples, and individuals.

If you’re one of those people who took a free online test and “knows your letters,” but don’t really know what they mean or how they interact dynamically, I encourage you to revisit this fascinating world. If you’ve haven’t learned what your type is, I’d love to help you figure it out. This stuff is legit, and it can change your life. Let’s explore!

Kevin